"Last week was our strongest week of the year, driven by strength in Rolex sales," Eugene Tutunikov, CEO of SwissWatchExpo, ...

When you first see the watch, it doesn't even look like a watch. With its sparkling spread of colored diamonds, it looks more ...

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Watches and Wonders, an annual event in Switzerland, has some of the biggest luxury watch brands showing off their new ...

Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

“My Rolex Cosmograph Daytona that retails for $50,000 is quite lovely, isn’t it? And so visible, it’s hanging all over my ...

Rolex has a new version of its GMT-Master II "Sprite" with a green dial, but there's more to the dial than meets the eye.

Rolex has created a path to slimmer, more accurate and pricier Datejusts in its future with the creation of the calibre 7135 ...

Just how rare is the Cartier Tank à Guichet, perhaps the most unconventional spin on the world’s most iconic square-faced ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

We sat down with Moses the Jeweler to get some of his tips for first-time luxury watch buyers. If you’re currently in the ...

Deshaun Watson's fiancée, Jilly Anais, isn't just receiving lavish jewelry lately ... she's giving it out, too -- asking her ...