Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in ...

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"It's rather the NBA's tropism: they see that the big sports brands in Europe are soccer brands. But in basketball, there's only Real, Barca and, to a lesser extent, Bayern," Ausseur said ...

MILAN (Reuters) - Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support ... of its 1,000 horsepower Z9 GT sport wagon, and with a hybrid ...

"It's rather the NBA's tropism: they see that the big sports brands in Europe are soccer brands. But in basketball, there's only Real, Barca and, to a lesser extent, Bayern," Ausseur said ...

BYD is introducing its premium Denza brand to Europe ... eventually appearing in other BYD models. The European launch will begin with the Z9 GT sport wagon, with hybrid and EV versions, and ...

The brand will relocate its Manhattan flagship to SoHo in September as it continues its plans for more openings in the next ...