In one 2014 study examining the relationship between boredom and creative potential, participants were split into two groups, with one given something boring to do before embarking on a creative task.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker.

Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. Creating a strong brand identity ...