This is the selfie that you never knew you needed! During the SXSW conference in Austin, Texas, Sesame Street's Elmo and ...

Reebok has announced their collaboration with Sesame Street for a new kids' sneaker collection that little ones who are fans ...

In that spot, the two had a disagreement over the brand’s stylized logo, which Elmo took to look like a Q and C, rather than an O and N for “On.” The “Soft Wins” campaign is the second from an ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

With SOFT WINS, On has created a campaign featuring Sesame Street's Elmo that aims to inspire runners with the idea that a softer, more balanced approach can be just as powerful—whether that's ...