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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Retro Stage, a brand dedicated to reviving iconic vintage aesthetics in contemporary fashion, has announced the addition of several new styles to their retro swimsuit collection, which is inspired by ...

One of our favorite destinations for swimwear, Cleonie is a brand that ensures you look your best on the beach all year round ...

The slap – given in response to an unscripted joke by Rock about Smith’s wife Jada Pinkett Smith – was all anyone spoke about ...

New York–based brand Alex Crane is the maker of our favorite men’s linen T-shirt. It’s by far the breeziest option in our ...

When Alexandra Popa launched her lingerie brand, Bordelle, in London in 2009, she was simply looking to create something she would wear. At the time, she found that lingerie was either cute and ...

Inspired by her grandmother’s boldness and her mother’s style, South Asian founder Ria Sappal blends heritage with modern ...

Hunter Bell, the Houston-based contemporary brand, is expanding its repertoire. On Thursday, the designer will introduce swimwear and childrenswear to its lineup. The swimwear consists of eight pieces ...

18. Billowing Breeze: Prepare for the ruffle edges on this V-neck dress to blow in the wind, courtesy of flowy chiffon-like fabric — was $30, now just $23! 19. Colorful Kaftan: This bold kaftan comes ...

The former Hear'Say singer, 46, slipped into the white bikini as she celebrated her latest career move as a Freemans ambassador on Thursday. Walking along the sea coast, Myleene sported a white ...

Australian-made swimwear label Bydee is your one-stop shop for the perfect Euro-summer suit. Its collections are usually inspired by the designer's global travels, with mermaid-esque shell motifs, ...