Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a ...

At warp speed, the digital space of social media has proliferated and transformed in the Indian context as a formidable force as a communication aid, entertainment medium, activism platform and much ...

Logout, starring Babil Khan, does most of its job and, for the most part, does so without being preachy. It doesn’t end on a ...

Launched in February 2024, the page has witnessed meteoric growth in just over a year, becoming a major player in the Bollywood ... film marketing, and talent discovery — all under one digital ...

In a digital age where one viral reel can change a career overnight, BollywoodStreetSnap has emerged as one of the most influential forces shaping the future of Bollywood. Launched in February ...

With IPL 2025 underway, it's worth examining why the combination of cricket and Bollywood remains the most potent market entry and brand acceleration strategy in India's dynamic consumer economy.

Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors ...

Bollywood lovers, take note — a new platform ... Founder of Filmymantra Digital Private Limited. Rangwala, who has long been associated with celebrity content and digital entertainment media ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...