Kelly Cook, the CEO of David's Bridal, told Business Insider the company started moving dress production out of China months ...

The purveyor of affordable wedding dresses is tapping a familiar name for its leap into luxury: Georgina Chapman of Marchesa.

David’s Bridal, the country’s largest wedding-dress retailer, believes it has a solution for getting its business back on track two years after declaring bankruptcy: $10,000 dresses.