PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bride-to-be Gillian Duffy revealed in a viral TikTok video that she repurposed and wore her mom’s wedding dress for her ...

If you're on a budget or simply don't want to spend more than $100 on your outfit, this stunning ruffled tiered maxi dress is ...

The same subject stirred up a lively debate in the Vogue Slack channel. Below, writers Emma Specter and Hannah Jackson ...

Yes, it is perfectly acceptable to wear black to a wedding, and no, wearing red does not suggest that you’ve engaged in a ...

A woman shared on Reddit that a friend's maid of honor had a 'meltdown' and threatened to drop out of the wedding because the ...

New to the bridal market is Aligne, a British brand known for its contemporary silhouettes and sustainable ethos. True to its ...

Invited to a ceremony with a ‘creative black tie’ dress code? Ignore it. In fact, consider this all the excuse you need to ...

It's time to update your warm weather wardrobe! You can find some cute fashionable items from dresses to jeans and blouses at ...

From traditional black-tie weddings to whimsical garden parties, we asked experts to help us break down what to wear.

With everything happening in the world right now, I am consciously trying to buy from Canadian brands this spring. Fortunately, there are a ton of Canadian brands and retailers with a host of cute ...

Fortunately, Amazon sells some gorgeous spring maxi dresses that are well suited for fancy occasions, can be reworn all ...