While Chuck Taylor was the first pro basketball player to sign an endorsement deal with a sneaker brand, the company wouldn’t ...

Shai Gilgeous-Alexander has been on an absolute tear for the past three years in the NBA. I don't know if that explains why ...

Last month, Gilgeous-Alexander debuted his long-awaited and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a truly unique ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...