As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

Choosing the right marketing communication tools is essential for effective business communication. Understanding the ...

As Pratt’s in-house communications and marketing team, we collaborate with our campus colleagues, serving as strategic partners and guides to ensure that they achieve their institutional goals. Our ...

Ever feel like your marketing communication project is stuck in a rut? You’re not alone. Many businesses grapple with keeping ...

The advertising strategy track prepares students for careers ... The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media ...