Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
Coke Florida Announces Key Leadership Changes; Andy Hill to Lead Customer and Commercial Operations, Thomas Benford Becomes Advisor to CEO
Coke Florida Announces Key Leadership Changes; Andy Hill to lead Customer and Commercial Operations, Thomas Benford becomes ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Business Observer8h
Tampa-based Coca-Cola bottler president to retire
Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...
Marketing Dive11d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
Coca-Cola Can Adapt Despite Pullback In Consumer Spending, Says Analyst
Goldman Sachs analyst Bonnie Herzog has maintained a Neutral rating on Coca-Cola Co (NYSE: KO) with a $65 price target.
Campaign Live11d
Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
Ad Age10d
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...