"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Coca-Cola, the global giant known for its iconic red and white branding, has become a household name with its distinctive ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

Does a logo need to get overhauled every so often ... and others merely getting tweaked. It showcases the evolution of the logos of more than 50 well-known brands, including Coca-Cola, Guinness, ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.