Telstra’s creative is some of the most celebrated in Australia, attracting international acclaim and scores of awards. However, while its CMO Brent Smart is proud of the work produced with its +61 ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...

Coca-Cola in Hong Kong become Founding Partner of Kai Tak Sports Park data-link= in Hong Kong become Founding Partner of Kai ...

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

The Sunshine Blog is reported and written by Ideas Editor Patti Epler, Deputy Ideas Editor Richard Wiens and Politics Editor Chad Blair. Short takes, outtakes, our takes and other stuff you should ...

Learn how creative leaders at this year’s By Design tap into emotion and design to make their work stand out. From heartfelt ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Leading brands rely on Experience Cloud to power digital business and deliver exceptional customer experiences, including The Coca-Cola Company ... for advertisements served through Microsoft ...