U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diageo ( NYSE: DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The gold standard ...

Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD. The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a ...

Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The ...

Vodka might be one of the most versatile liquors on the bar cart. While the vodka soda is classic and a popular bar libation, the spirit's mild flavor makes it a great contender for mixing or ...

One vodka brand was awarded a Platinum medal, and 23 other vodkas received Gold Medals at the 2025 Beverage Testing Institute (BevTest) Vodka Judging. The winners were a mix of historic brands ...

Despite a heavy morning downpour, The Alchemist Drunch by Ciroc first edition exceeded expectations, giving attendees a perfect treat. The first 50 ladies received a thoughtful gesture - a free flower ...

Dolph Lundgren is back in a big way, and this time, he’s bringing the action to store shelves across America with the launch of his very own vodka. “Hard Cut Vodka” hits stores today as a ...

Cîroc has unveiled a new coconut flavour RTD, Cîroc Colada and is also bringing back its coconut-flavoured vodka, Cîroc Coconut. Cîroc Vodka RTD is vodka mixed with pineapple and coconut flavours with ...