U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diageo ( NYSE: DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The gold standard ...

Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The ...

Vodka might be one of the most versatile liquors on the bar cart. While the vodka soda is classic and a popular bar libation, the spirit's mild flavor makes it a great contender for mixing or ...

Despite a heavy morning downpour, The Alchemist Drunch by Ciroc first edition exceeded expectations, giving attendees a perfect treat. The first 50 ladies received a thoughtful gesture - a free flower ...

CÎROC™ Black Raspberry is a rich tasting spirit from the makers of CÎROC™ Ultra-Premium Vodka and is gluten free ... These three cocktails from Ciroc sound absolutely amazing. The various cocktails ...