In a notable trade, Diageo has entered into a majority partnership with Main Street Advisors, involving a swap of Ciroc vodka for a LeBron James-backed tequila brand, Lobos 1707. This decision ...

The Plant Base is the go to B2B news platform for the plant-based food and beverage industry. Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

Nick Tran, previously global head of marketing at TikTok, has been named president and chief marketing officer for the joint venture. He brings a track record in transforming brands and developing ...

The Martin County, Florida, Sheriff's Office said Thursday they arrested a man for impersonating an Immigration and Customs Enforcement (ICE) agent. Police say that 23-year-old José Juan Lopez ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Shoppers have praised this ice bucket table as being perfect for 'sunset during the summer months'. As the days heat up, Dunelm is offering the Keter Cool Bar Ice Bucket Table with Lights for £99.

Exterior of a beOnd plane.

Honey Deuce The Cure Kiwi Vodka Tonic Place 4 ounces lemonade and 1 1/2 ounces vodka in a cocktail shaker. Fill the shaker halfway with ice. Seal the shaker and shake until the outside of the shaker ...