David and Victoria Beckham, Idris Elba and Sabrina Dhowre Elba and more of London's 50 who are redefining the creative scene.

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

In her still-strong New York accent, Mom spoke of her essential trauma: growing up in the squalid tenements of the Lower East ...

Novelist Anna Dorn moonlights as a perfume stylist, offering scent fittings for clients performed over text message. I hired ...

Infused with aloe vera leaf extract, this formula feels more like a healing salve than a sunscreen. Rich but not greasy, it ...

Is vanilla the sexiest fragrance? We spoke to a porn star, a neuroscientist and a perfumer for the definitive answer then ...

A Guide to Iconic Scents " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

When I arrived in Grasse, France—the perfume capital of the world—I felt like I’d stepped into an aromatic wonderland. The entire town is dedicated to the art of fragrance, with historic perfumeries ...

In the Fragnantic world, the demand for luxury perfume is rising. Esteemed brands such as Chanel, Dior, and Gucci have ...

Discover which classic perfumes have stood the test of time. Learn why each one became iconic and if you should wear a ...

When it comes to making a style statement with your outfit and accessories, the wealthy do not just spend money on fashion; ...