A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Ribbon-cutting ceremony held in honor of the new Burger King Sizzle redesign at 303 Pearman Dairy Road on March 20.

When McDonald's shared its CosMc restaurant concept, the target was clear. The new chain offered a menu built around drinks and snacks. It was clearly an effort for the chain to answer Starbucks (SBUX ...

The new restaurant is designed to enhance all aspects of the guest experience, including digital improvements, updated drive-thru and pick-up experiences and signature design elements. The ...

Burger King went through a rough patch in ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared in the ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

The interior has signature design elements such as the new “King Booth,” a space ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper ...