Ribbon-cutting ceremony held in honor of the new Burger King Sizzle redesign at 303 Pearman Dairy Road on March 20.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King went through a rough patch in the early ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared ...

The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper” wall. Dorthea Dawson, Burger King's general manager, emphasized the importance of community ...