It's the guiding ethos behind the cult classic Gen-Z clothing brand Brandy Melville, known for its Americana aesthetics and stylized social media presence beloved by pre-teen girls across the country.

HBO's new doc exposes first-hand accounts of an alleged toxic work environment behind the scenes at the popular clothing brand Brandy Melville HBO's newest documentary takes a hard look at a Gen Z ...

In the late 90s and 2000s, Abercrombie and Fitch was the place to be for teens and young adults across North America and Europe. With shirtless jocks standing at doorways, strong perfumes wafting ...

Lee, a 22-year-old university student, stood in front of the Brandy Melville store in Seongsu-dong, Seoul, with a curious expression. "I heard they only sell small sizes, so I was curious to see ...