Fast Company Executive Board member Luc Speisser shares how brands can craft holistic experiences that nail their core ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

making influencer marketing a critical component of brand strategies this season. According to Qoruz’s projections, the biggest spenders in influencer marketing this IPL will come from the ...

Every year, brands compete fiercely for market share and visibility during Ramadan, often relying on a strategy of outspending rivals to outperform them. However, this relentless competition ...

When you're tasked with implementing a brand strategy, convincing skeptical stakeholders about the potential return on investment (ROI) can be a daunting hurdle. It's paramount to articulate how a ...

Still, establishing a distinctive brand identity remains a key part of the marketer’s strategy. “It’s a very big moment for us at Puma because this brand DNA work we have done in the last year is ...

The Hiroshima-based automaker on Tuesday announced a plan dubbed "Lean Asset Strategy" through which it intends to reduce its asset burden and increase its asset utilization.

Representative image Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition ...

According to a recent article by the University of Florida, brands confront five types of complainers. To understand how social comes into play, let's look at each complainer type and how to respond ...