AI-powered agents to reinvent digital brand identity and fan engagement
By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...
Managing Visual Identity In The Age Of AI: The Future Of Brand Marketing With AI Agents
With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...
5 Steps To Driving Brand Growth With First-Party Data
In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...
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First Shift: How Stellantis’ brand strategies have changed
By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...
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4 takeaways from Kering’s 2025 strategy
Kering chairman and CEO François-Henri Pinault shared his strategy for 2025 at the group’s earnings meeting and following press conference.
Coach’s Brand Strength Provides Tapestry With a Competitive Advantage After Capri Acquisition Fails
We believe Tapestry has a narrow moat based on the brand strength and pricing power of Coach (76% of fiscal 2024 revenue). The firm has turned Coach around through store closures, restrictions on ...
SmartFinds Marketing Encourages Businesses to Break Free from the Status Quo in 2025
Birmingham, MI, Feb. 11, 2025 (GLOBE NEWSWIRE) -- As businesses prepare for 2025, SmartFinds Marketing, an award-winning digital marketing agency, urges companies to reassess their marketing efforts ...
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Mastering E Marketing Communication: Strategies for Success in the Digital Age
In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...
Digital ad spends to soar on the back of OTT, e-retail
India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.