By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Kering chairman and CEO François-Henri Pinault shared his strategy for 2025 at the group’s earnings meeting and following press conference.

We believe Tapestry has a narrow moat based on the brand strength and pricing power of Coach (76% of fiscal 2024 revenue). The firm has turned Coach around through store closures, restrictions on ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Industry insiders said major brands from Spain, Switzerland and the USA are particularly cautious, preferring to shift production elsewhere in the country to avoid potential disruptions ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Conversational AI and personalized recommendations will redefine the customer journey and compress the timeline from discovery to decision-making.

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...