Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

Coca-Cola is a prime example; its distinctive red colour is an integral part of the brand identity. A strong personality provides a brand with a unique appearance that individuals readily ...

Not only do we need to promote an idea, we need to project a personality. That shouldn’t be difficult, since Brandeis possesses such a distinctive culture. Here are the touch points for communicating ...