But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

Check out some of our favorite real estate brand examples. These agents have built strong brands that are memorable and unique to their personality and real estate style. Why we love it ...

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Martínez: Have there been other examples that you could point ... So having this sort of erratic personality is probably a more damaging brand attribute than helping the government try to save ...

#LEGOMinifigures are small, poseable figures that have become an icon of the LEGO brand. They come in a variety ... and historical periods. For example, #LEGO has released minifigures of famous ...

I think Jackie Young is a great example where we highlighted her brand by her not wanting to ... So, I think being really authentic to people's personality, the Unrivaled staff and the marketing ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...