Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Yet some leadership development programs don’t include ... The first step in any successful personal branding process is brand discovery. The objective of this phase is clarity, becoming clear ...

Social media ranks second to TV/radio advertisements as the most influential format on brand discovery. However, a greater share of consumers say they'd rank social media over TV/radio advertising in ...