Nominees: Nikola Jokić carries the Nuggets to an early-season overtime win; Darius Garland cooks the Raptors in Cleveland; Domantas Sabonis has a perfect game (no misses, no turnovers) in a ...

Celtics guard Payton Pritchard mapped out why he opted to sign a shoe deal with Converse over Jaylen Brown's 741 brand.

Payton Pritchard spent much of this season wearing Jaylen Brown’s signature 741 sneakers, but he said Brown understood his ...

Payton Pritchard added a new endorsement deal ahead of the NBA Playoffs, and it's with a Boston-based company.

College sports are trending that direction now, and quickly. Players' ability to profit of Name, Image and Likeness (NIL) has ...

Brooklyn Nets forward Kevin Durant (7) and guard Kyrie Irving (11) against the Philadelphia 76ers ... and also played for the ...

MANILA, Philippines — Filipino basketball players and fans got a glimpse of the new sneaker by NBA superstar Kyrie “Chief Hélà” Irving of the ... of his signature shoe line with new ...

The Boston Celtics are set for a blockbuster $6.1 billion sale to a group led by Bill Chisholm, marking the highest price ever paid for a North American sports franchise. Wyc Grousbeck will remain ...

The Boston Celtics sold Thursday for a record $6.1 billion valuation, the most-ever for a North American sports franchise. The move presents a changing of the guard after the Grousbeck family ...

The Boston Celtics' ownership group announced Thursday that it has agreed to sell the franchise for $6.1 billion to Bill Chisholm, the managing director and co-founder of the California-based ...