A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
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How a Viral Tater Tots NIL Deal Took Over BYU Men’s Basketball
BYU’s Richie Saunders on how the viral NIL deal came together. The post How a Viral Tater Tots NIL Deal Took Over BYU Men’s ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
The Salt Lake Tribune13d
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
Memes of Saunders shooting a Tater Tot rather than a basketball were made. ESPN mentioned it on the broadcast in the Big 12 tournament. Saunders took a few pictures holding a Tater Tot bag.
BYU's Saunders, Great-Grandson of Tater Tots Inventor, Reacts to JJ Watt Boycott
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Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
Saunders is quick to note that, yes, tater tots have suddenly become big business for the Big 12's Most Improved Player, but more than carb-loading has BYU still alive in March. BYU plays fast ...