featuring black baselines and sidelines and the Big 12 logo splashed across center court. The product is cool or crass, awesome or ugly, depending on who you ask, yet there appeared to be precious ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

mimicking the Big 12's "XII" logo. Reporters on site in Kansas City for the Big 12 tournament have also noted the court looks noticeably worse on the TV broadcast, or from even a birds-eye view ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

featuring black baselines and sidelines and the Big 12 logo splashed across center court. The product is cool or crass, ...