Manchester City have encountered a perfect storm on the pitch this season and it has also felt like that in the stands ...

You can see it with the aforementioned hats, and also in handbags shaped like objets —a turtle, a bottle of CK One, an apple ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Raphinha scored twice and Lamine Yamal once as Barcelona advanced to the quarterfinals of the Champions League with a 3-1 win ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

The biggest teams across Europe made a staggering amount of money last season from merchandise alone.Less than a year after ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the ...