In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican regulators over ...

On Wednesday, the Financial Times reported that Patrón Tequila was temporarily blocked from exporting liquor to the U.S. last month in a disagreement over additive-free messaging in its latest ...

New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single "I LUV IT." To announce Cabello's new campaign with the alcohol brand ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Initially launched at Lotte Duty Free stores in Singapore Changi Airport in late 2024, it is now available in South Korea and ...

For Bacardi, premium products like Grey Goose, Bombay Sapphire, Patrón, and Dewar’s Scotch continue to grow strongly, while some standard brands are experiencing slower growth, Golikeri said ...

This Women's Month, Bacardi shines a spotlight on Luz Irizarry, a talented female Maestro-in-training, as she steps into her ...