Brand Faction, a leading sponsorship management, experiential and brand content agency, is celebrating its 15th anniversary ...

Brand Faction has officially rebranded to Faction, and with the new era in full effect, the agency has also signed Hydralyte ...

The lead investors behind North America's foremost motorsports news and information source RACER announced today that they have acquired MAVTV and will rename the TV network ? that's available on 350 ...

From iconic, historical boards, Hollywood-dusted craft, and the odd artist rendition, some surfboards have been bought, and sold, for eye-watering amounts. Others can be considered priceless. But ...

Every traveler knows that every trip ends up being a waste if you can’t travel around properly because of uncomfortable ...

Engines, ready. Inflatable on-ground activations, ready. Helmet stickers, ready. This weekend the Australian Grand Prix takes ...

No mid lengths or fishes in this batch, each of these boards are short, the largest being a 5'10, but that doesn’t mean they’re only for teenagers and twenty somethings. Brad ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit ...

Lana Rogers celebrates winning the Open Ironwoman Event during the 2024 Australian Surf Life Saving Championships. Picture: Bradley Kanaris/Getty Images ...

a prominent surf and lifestyle brand, has filed a $100 million trademark infringement suit against Lady Gaga, alleging some of her Mayhem designs and merchandise rip off one of its logos.

claiming they own the rights to the term as used in the surf company’s distinctive logo and that Lady Gaga’s use is basically identical. “In the lawsuit, obtained by TMZ, Lost says they've ...