Brand Faction, a leading sponsorship management, experiential and brand content agency, is celebrating its 15th anniversary ...

Brand Faction has officially rebranded to Faction, and with the new era in full effect, the agency has also signed Hydralyte ...

Lana Rogers celebrates winning the Open Ironwoman Event during the 2024 Australian Surf Life Saving Championships. Picture: Bradley Kanaris/Getty Images ...

a prominent surf and lifestyle brand, has filed a $100 million trademark infringement suit against Lady Gaga, alleging some of her Mayhem designs and merchandise rip off one of its logos.

claiming they own the rights to the term as used in the surf company’s distinctive logo and that Lady Gaga’s use is basically identical. “In the lawsuit, obtained by TMZ, Lost says they've ...

Lady Gaga has been hit with a trademark infringement lawsuit from a California surf company who claims she ripped them off with the Mayhem logos featured on her new merch. Lost International ...

Surfing has been in my life since before I can remember. The ocean, waves and music are really closely tied together for me,” ...

A powerful swell produced by a bombing low pressure system over the Tasman Sea is causing damaging surf and erosion along the ...