Rhetoric and Persuasion According to Aristotle, there are three "modes ... Those modes are... Ethos, or appeals to authority and moral values Pathos, or appeals to emotion Logos, or appeals to logic ...

In Aristotle’s Ars Rhetorica, which dates back to the 4th century BCE, we find mention of the art of influencing through three methods, namely Ethos, Pathos and Logos. In simple terms ...

Consider some of the following bits of ancient wisdom: From Aristotle’s Rhetoric, the three most important aspects of persuasion are ethos, pathos, and logos. Ethos is what the listener thinks of you, ...