It's often not as simple as just doing something new – that might alienate your existing fans and customers.Instead, those ...

A crowd favourite, Vanilla 28 is a sweet, sensual take on vanilla that doesn’t hold back. The rich, deep vanilla is paired ...

The concept of choosing a floral fragrance for a wedding is hardly groundbreaking, but it doesn’t eliminate the opportunity ...

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Royal women have their favoured perfumes just like us, and we've found them for incredible prices at high-street retailors ...

From a reformulated cult-favourite lip product to a refreshing, revitalising perfume mist, these are the best new beauty and ...

Shoppers are raving over a 'scent of royalty' that they can snap up for £10. Penhaligon's fragrances are known for coming ...

Nabeel’s Ashjan exemplifies this trend by combining cherry and chocolate with vanilla, and musk, while Absolute merges fresh ...

#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way ...

If one thing is for certain when it comes to perfume, it’s that there is no shortage of scents to choose from. From fruity ...

Highly recommend!” —worduser This slightly sweet option is citrus forward, but it's blended with a good bit of rose for added floral depth. “I love how the scent starts with that bright and fresh ...

Deal Days sale has slashed a £55 Elizabeth Arden perfume to less than £18 with shoppers calling it a ‘lovely scent’ that ...