With a waterproof body and 12-week battery life, readers call it the “ultimate e-reader for every book lover.”

That being said, a Kindle is a fairly expensive purchase. Amazon doesn't have deals on Kindle devices very often, but when it does, it's usually a good time to pick one up for a little bit less. Right now, Amazon is dropping the price of the Kindle Paperwhite as part of its Presidents' Day and Valentine's Day sales.

Amazon has been offering a few Kindle devices at discounted rates as part of an ongoing sale. Now, there is the all-new Kindle Paperwhite Kids that too has joined the fun. This is the kid-specific model of the latest Kindle Paperwhite and is now selling for $139.99. That makes for a savings of $40 considering that it otherwise sells for $179.99.

Ready to upgrade your e-reading experience? Now’s a great time to do it because the new Amazon Kindle Paperwhite, which normally retails for $160, is currently on sale for $135. That price is hard to beat outside of major sales events like Black Friday and Prime Day!

Read for long bouts of time with the Kindle Paperwhite’s killer battery. A single charge with it’s USB-C port or compatible Qi wireless charger (included with the Kindle) will last you up to 12 weeks of reading time.

You can also save up to 30% on the Amazon Echo Buds, Echo Show 5, and Bose QuietComfort headphones. Check out the best Amazon deals of the day as of Feb. 10: