Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

Unfortunately, the only channel to catch that matchup on will be NBA TV, which is typically an add-on channel that costs more ...

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

The Vatican has released a series of images showing Pope Francis lying in an open coffin, taken hours after his death.

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

Advertising on Facebook is a powerful way to reach people interested in your product or service. Done right, running Facebook Ads can drive leads, conversions, and ROI. Done wrong, it can ...

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Many have licensed their image to AI marketing companies and now see their images in deepfakes, dubious adverts and political ...