Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Many have licensed their image to AI marketing companies and now see their images in deepfakes, dubious adverts and political ...

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

In this op-ed, Sam Somers, partner and general manager, SKMG, delves into the hype leading up to gaming giant Bethesda’s ...

Pippa O'Connor has been the subject of an ASAI complaint. Pic: Brian McEvoy Orla points out that the concept of the public being aware that they are being advertised to is as old as media and still ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

The Vatican has released a series of images showing Pope Francis lying in an open coffin, taken hours after his death.

There’s a whole science to the art of creating a strong brand impact at the best of times. In a world that’s challenged by ...

PCH has largely exited its print marketing business and plans to ... (Photo by Bill Perlman/Newsday RM via Getty Images) ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.