AppLovin has consistently exceeded expectations in recent quarters, largely due to the success of its AI-driven ad search ...

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Forget subtlety. 2024 was the year that marketers went all in.

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Leo Burnett has been an iconic name in the global advertising industry since 1935 ... but in that process created one of the most iconic images of masculinity in a cowboy that came to be ...

Discover 6 iconic brands that thrive without traditional advertising. Learn how they use word-of-mouth, exclusivity, and ...

The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.

From San Francisco's Polk Street in 1971 to prime-time TV, Bebe was not just a mall brand. It shaped trends, defied critics ...