Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Many have licensed their image to AI marketing companies and now see their images in deepfakes, dubious adverts and political ...

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

Pippa O'Connor has been the subject of an ASAI complaint. Pic: Brian McEvoy Orla points out that the concept of the public being aware that they are being advertised to is as old as media and still ...

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

The Vatican has released a series of images showing Pope Francis lying in an open coffin, taken hours after his death.

While it can be difficult to develop advertisements that connect easily between bigger brands, small businesses and the average viewer, researchers from Virginia Commonwealth University (VCU) are ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

The experience and encouragement these women found as Maroons, including campus jobs, internships and alumni connections, ...

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...