Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

In this op-ed, Sam Somers, partner and general manager, SKMG, delves into the hype leading up to gaming giant Bethesda’s ...

Pippa O'Connor has been the subject of an ASAI complaint. Pic: Brian McEvoy Orla points out that the concept of the public being aware that they are being advertised to is as old as media and still ...

While it can be difficult to develop advertisements that connect easily between bigger brands, small businesses and the average viewer, researchers from Virginia Commonwealth University (VCU) are ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.