Forget viral, brands now need to look at going ‘friral’, by unlocking the creative power of closed networks among friends, says Snapchat’s Kate Mellett ...

Fifteen years ago, David Beckham famously wore champagne-colored adidas Predator Mania boots for his turn in the 2002 World Cup. Complete ... adidas Football, to get more info on this updated ...

Since their 1994 inception, these boots have made history in the World Cup ... shoes in modern football. 2024 was also the 30th anniversary of the Predator, and to celebrate adidas brought ...

German sportswear giants adidas have launched the official match ball for the FIFA Club World Cup to be held this year. As an ...

And, no doubt to Nike’s distress, the German brand also sponsored Argentina in an all-Adidas final. Ever since founder Adi Dassler started making football boots, the ‘beautiful game’ – and the World ...