To make decisions, neurons assess at every moment whether the stimulus is positive or negative. If it is positive, there is a tendency to approach, while if it is negative, an aversion reaction ...

Here is a fun option for morning work or early finishers, back to school color by number free printable worksheets. Print off these mystery pictures and color in for a back to school activity. More ...

Brand equity has three basic components: consumer perception, negative or ... sell in such large numbers is that the company has amassed a staggering amount of positive brand equity.