It will be further supported digital and social media, radio advertising, OOH, experiential and sampling activations. Coca-Cola’s new flavor arrives on the heels of rival Pepsi’s Wild Cherry ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in ...

At this time, I'd like to welcome everyone to the Coca-Cola Company's fourth quarter and full year 2024 earnings results conference call. Today's call is being recorded. If you have any objections, ...

ATLANTA — A year after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup. Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the U.S. and ...