In 1981, a Sacramento shop caused a few double takes. It was a toy store marketed to “Ungrownups.” Willie’s Playground was ...

JAKKS Pacific is going all-in on The Simpsons license, with the company revealing a downright epic lineup of new toys and ...

Technically, anything over 20 years old can be coined "vintage." But when you really think of items worth this title, your ...

One of the most interesting launches comes from McFarlane Toys, who have partnered with Boom Studios to bring Keanu Reeve’s BRZRKR to life as a 7-inch scale action figure. The BRZRKR Netflix ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

some of Mattel's Minecraft Movie toys are available to ship now. You can check out a list of the available figures and plushies below. At the moment, the glorious Jack Black action figure isn't ...

Playmates Toys pulled the curtain back on its anticipated Mighty Morphin Power Rangers Re-Ignition line of toys at Toy Fair, but now we finally have the first image of the collector’s line of ...

Tree Town Toys is bringing back Yes & Know, a brand from the creators of GiddyUp and Kahootz Toys featuring invisible ink quiz books that ran from the 1970s through the early 2000s. The new launch ...

(Daniel Acker / Bloomberg via Getty Images) Mattel has reclaimed highly coveted rights to create action figures and collectibles ... and market some DC-related toys to rivals Spin Master and ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles ... years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys.