In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

For the fifth consecutive year, Uber Eats is making its mark on the Super Bowl, this time with a humorous twist on the history of football. In its latest campaign created by Special U.S., Academy ...

Martha Stewart revives her infamous "I just want to focus on my salad" interview in an Uber Eats Super Bowl ad with Matthew ...

Uber Eats’ latest Super Bowl 2025 ad combines previously featured Matthew McConaughey and Charli XCX with Martha Stewart in a ...