Häagen-Dazs has taken on a brand platform of "slow," positioning its ice cream as a snack to be savored-even if you’re one of ...

Fast and Furious” co-stars Vin Diesel and Michelle Rodriguez slow down to enjoy Häagen-Dazs ice cream bars in the brand’s first Super Bowl commercial.

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime ...