The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...

Construction is the UK's deadliest industry, losing 2 workers every day. This has nothing to do with the physical dangers of the job. It's because of suicide. The problem was that Construction's macho ...

In a category where interest is driven by product innovation, repositioning a classic dessert as the hottest item to bring to your holiday parties was a challenging ambition. While desserts represent ...

Mucinex has slowly been losing market-share to store-brand products. As Millennials and Gen Zs are twice as likely to switch to store-brand OTC products as 55+ consumers, Mucinex needed to ...

KFC Pakistan's #WhoFriedItBest campaign is a masterclass in marketing bravado, making it a standout entry in this Effie category. Confronting a market swamped with imitators, KFC reclaimed its throne ...

The shopping experience at Target has evolved as shoppers become open to gender-neutral products. In order to keep up with our Target shoppers' changing needs, we aimed to re-imagine the personal care ...

Irrational Love shows fandom has the power to substantively impact business and fundamentally shift how a sprawling organization sees itself. The platform transformed how Heinz strategically ...

Nestle EVERYDAY's Tum Mein Hai Kuch Khaas 2021 campaign was launched after a 3-year hiatus. Prior to the relaunch, even though the specialized tea creamer left everyone who tried it desiring more, the ...