Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first campaign since 2019.