Named after the late icon in the advertising world, creative director Valerie Graves, the woman- and Black-owned agency ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid ...

CMO Sean Gilpin tells Campaign how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are ...

Tanupreet and Jaspreet, a young Indian couple from Meerut, wanted to have their special wedding in a very unique way — in the very video game where they met. The game publisher and agency 22feet ...

The brand wanted people to ‘have a bit of a laugh, perhaps at our expense,’ said Malia Killings, Oatly North America creative and design director.

It’s the kind of structure that can be described as the antidote to the traditional agency model and plays a core role in the agency’s long-term sustainability plan. Murder Hornet operates on a ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

The partnership, now in its second year, features a limited-edition T-shirt and the Body Check Cup in order to encourage more cancer screenings.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Voting for Campaign Cup’s elite eight wrapped up Sunday, which determined the representative spot for each of the March ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.