Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content ...

Google has rolled out a new feature for Google Business Profile verifications. When you verify using video verification, you ...

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t ...

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your ...

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...